Kellogg launches recyclable retail displays across Australia

Kellogg Australia has revealed that it will trial 1000 recyclable displays across retail stores nationwide.

The new displays are made with 80% recycled content and a water-based coating instead of plastic coating for the stands, while the shelf clips are created with natural materials by combining sugarcane and wood pulp (all previously made of plastic film and moulded plastic). The move is the first trial of the new displays by Kellogg Australia, which will save around 300 kg of plastic per year.

The recyclable displays were developed in collaboration with Australian-based point-of-sale supplier ID POP, which provides sustainable initiatives such as replacing plastic components with both paper alternatives and bioplastics that are derived from renewable organic materials. Additionally, as opposed to using plastic-based surface coatings, ID POP has transitioned to environmentally friendly water-based coatings. Since 2018, ID POP has been proactive in identifying where the industry has potential to reduce unnecessary plastics and waste in supply chains.

The initiative is part of Kellogg’s commitment to remove unnecessary packaging and plastic, and work towards its goal of 100% recyclable, reusable or compostable packaging by 2025 by finding new and innovative ways to help reduce the company’s impact on the environment. In addition, Kellogg has been helping to educate Australian families on how to recycle by including the new Australia Recycling logo on packs. The label shows that Kellogg cereal and snack cartons are all recyclable in kerbside recycling bins, while the cereal liners and snack wrappers can be recycled through the REDcycle bins found at supermarkets.

“We’re always looking for ways to reduce our impact on the environment and help create better days for the next generation through our local and global sustainability initiatives,” said Ben O’Brien, Director of Sales at Kellogg Australia.

“Our merchandising and point-of-sale tools have always been high on the agenda to extend our sustainability goal, so we look forward to rolling out the new displays nationwide. We have been collaborating with our manufacturers and developing an easily recyclable display unit that also uses recycled or renewable content — further reducing our impact on the environment.”

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