A family office recently analyzed the impact investment proposals they received 2020. Of which +95% were
#greenwashing - including but not limited to Bitcoin and other Crypto-Currencies, Blockchain, fin- and biotech. In most companies, ESG also being used for #greenwashing. As a rule of thumb, they told me, if the founders (or investors) focus is on quick ROI and exit to the stock exchange, it's likely a profitability driven investment with minimal impact, aka. greenwashing.
Plan A has started a petition against greenwashing at Change.org: /make-2021-count-join-the-petition-against-greenwashing (sorry, "Your current membership (Explorer) doesn't allow you to 'Post links'." Simply add the text after / to change.org)
If you are really into impact investing (or seeking funding for it), you better have clear values, what impact you make to the state of the SDGs. Adding further to the dirt, but less dirty is not helping the planet.
Aside: At Kolibri we developed the business plan with foci on sustainability and social responsibility as we understood it first. Then learned about SDGs only later (thanks EIB). So we came up with the ideas, qualified the ones we could make contribute to our profit-planning, such we think impact. Because
Impact investment ain't philanthropy. But to do good and make money.